Deidre Jericho is a filmmaker and businesswoman from Los Angeles. At age 19, she began pursuing a songwriting career and studied voice at Musicians Institute in Hollywood with renown vocalist Carol "Mama O" Rogers, a 30 year industry veteran known for her work with Brazilian musician Sergio Mendes and for her uncanny vocal likeness to Tina Turner. Around that time, Deidre joined the American Society of Composers Authors and Publishers (ASCAP), and has been a member for more than 20 years as a writer and publisher. Through ASCAP, she has published works under her catalogue "LADEIDRE," which is a nod to one of her many nicknames.

With hopes of gaining visibility as a songwriter, Deidre soon acquired various industry internships while studying communications at Cal Poly Pomona. Her first internship was at Capitol Records in Hollywood, and the next at Concord Records in Beverly Hills which eventually led to employment. At Concord Records, Deidre supported various creative departments for the release of Ray Charles’ acclaimed album "Genius Loves Company," as well as for the debut album of American Idol alum LaToya London. About a year later, Deidre landed a job at Universal Music Publishing Group (UMPG), where she began to connect more with songwriters and publishers. At UMPG, Deidre worked with both the creative and business teams during a major album release by a client- notably Mariah Carey’s “The Emancipation of Mimi.” She would then go on to work at Warner Music Group (WMG) in digital music publishing with clients that were signed to Warner Brothers Records (WBR), and later in international finance for toymaker Mattel’s Latin America licensing business.

During her tenure in the music industry, Deidre worked with some of the most commercially successful catalogs in history- notably Madonna, Prince, Chaka Khan, Natalie Cole, and Amy Winehouse. Later, she would develop an interest in making films about the unsung hero after being surrounded by artists across multiple disciplines that did not get the recognition they deserve. This would lead to her first documentary- “Life In Eight Counts,” a passion project inspired by her observation of some dancers she knows. She would then form Side Hustle Productions, initially for the sole purpose of making her documentary, but the company has since broadened its scope in anticipation of other projects. An avid learner, Deidre has studied directing at UCLA, and also Film and Television at NYU’s Tisch School of the Arts.